About Scale Up Growth Partners


Grow Remarkable helping CEOs and leaders turn their business dreams into reality!

Values: What Makes Us Who We Are

These are the values that guide our business and our brand. As our company continues to evolve and grow, these four values remain constant. They guide what we do, why we create and who we hire.

About Scale Up Growth Partners

1. We deliver what we promise.

About Scale Up Growth Partners

2. We are Open and Vulnerable.

About Scale Up Growth Partners

3. We Show Respect for Everyone.

About Scale Up Growth Partners

4. Grow Big, but Act Small.

About Scale Up Growth Partners

5. Forever Learning.

About Scale Up Growth Partners

6. We enjoy the ride.

About Scale Up Growth Partners


Like what we stand for? Make this your everyday. Our team’s great, but we’ve got room for one more if you’re interested.

Do I or my company need a Mentor/Coach/Growth Advisor? - “Everybody Needs a Coach”

Everybody needs a coach
– Eric Schmidt, Chairman of Alphabet and former CEO of Google.

“Great coaches lie awake at night thinking about how to make you better. They relish creating an environment where you get more out of yourself. Coaches are like great artists getting the stroke exactly right on a painting. They are painting relationships. Most people don’t spend a lot of time thinking about how they are going to make someone else better. But that’s what coaches do.” – Ronnie Lott describing Bill Campbell, Coach to Apple and Google leadership teams, amongst many others.

Meet our Founder, CEO & Chief Advisor

Jonathan Herps

Jonathan is the founder and CEO of Scale Up Growth Partners which was recently shortlisted as one of the Top 10 Leadership Development Training/Coaching Companies in APAC 2020 by HR Tech Outlook.

Jonathan has 35+ years’ business and leadership experience in Australia and Internationally in the capacity of Founder, Managing Director, Business Adviser, Non-Executive Director, Advisory Board Chair, CEO & Senior Executive. I understand your situation because I have been in your situation. It can be lonely at the top and for the leaders I work with, they know that I’ve got their back.

He is a strategic advisor and coach to CEOs and executive teams across Australia, Asia and the Middle East. He brings to the table the IP, frameworks & tools of world-leading business thinkers such as Verne Harnish (Scaling Up & the Rockefeller Habits), Jim Collins (Good to Great), Brad Smart (Topgrading), Patrick Lencioni (Five Dysfunctions of a Team), Patrick Thean (Rhythm Systems), Ismail Salim (Exponential Organisations), Kaihan Krippendorff (Outthink the Competition).

Jonathan’s experience includes:

  • Non-Executive Director, IVCM Australia
  • Certified Rhythm Systems Coach
  • Gazelles Scaling Up Coach for 5 years
  • CEO, Australia Gulf Council & Australian Arab Chamber of Commerce & Industry
  • Executive Director (CEO), Abu Dhabi Capital
  • Principal Investment Advisor to eldest son of the Ruler of Abu Dhabi
  • Non-Executive Director, Dome Gold Mines
  • Founder/Managing Director, Alumni Trust
  • Senior Executive, Lend Lease Corporation, EDS, Commonwealth Bank of Australia
  • Squadron Commander, Australian Army Reserve

He is committed to giving back and has held the following pro bono roles:

  • Advisory Board Chair, Dignity
  • Trustee – MV Krait Project, National Maritime Museum
  • Director, Sunrise Children’s Villages
  • Member Citizens Committee, Sydney Legacy

He holds an LLB and MBA from Bond University. He is a Fellow of the Australian Institute of Company Directors, Fellow of the Royal Institution of Chartered Surveyors, and Fellow of Financial Services Institute of Australia. He is currently close to completing the Master of Business Dynamics through the growth Institute. He averages professional development hours per year 300+.

Meet our Coaching Associate

Andres Zylberberg

Andres is based in Western Australia, though he will service clients in all states and SE Asia.

Andres has been an international Business Coach for more than 15 years, developing and guiding high-performance leadership teams on three continents.

Having experienced with his own business a Start Up, Grow Up and Screw Up, and later a 10x Growth, Andres personally understands the challenges his clients face.

Andres works with CEOs and their leadership teams who want to build great and lasting companies, embedding a strategic framework based on proven systems to:

  1. Refine their strategy to meet or exceed a 10x growth rate.
  2. Maximise their planning and execution time efficiently.
  3. Stay focused on the most important things to protect, grow and scale.
  4. Foster a great culture of “A” players.

Andres’s experience extends across various industries as well as company sizes, from businesses having 10 employees to thousands of staff.

Andres is also a professional coach certified by ICF (International Coaching Federation) and an expert in Agile and Lean methodologies.

Andres is a firm believer in the saying “If you want to grow your company, you need to grow your people first.”

We feel very lucky to have such a dynamic and experienced Coaching Partner onboard at SUGP and we look forward to having Andres assist you in growing your business in ways you never thought possible!

Meet our Content Manager

Shanna Brough

Scale Up Growth Partners is proud to have Shanna onboard as Content Manager.

Shanna produces and publishes content as well as formulates strategies in this area. She also ensures brand consistency and manages the business’s overall marketing efforts.

Shanna has 35+ years of experience in Australia and abroad, working in a career that has encompassed graphic design, marketing, public relations and event planning, including her own freelance graphic design company.

Her experience extends across various industries as well as company sizes, from businesses and organisations having 10 employees to hundreds of staff. Shanna has a passion for assisting businesses to grow and succeed as well as a keen interest in the principles of leadership.

Shanna is originally from the US, but Australia has been her home since 1998.

Meet our Practice Manager

Jackie Puffitt

Jackie plays a pivotal role at Scale Up Growth Partners, managing all the detail of our core business deliverables. Her forte is to “make things happen!”

Jackie is an accomplished professional, with expertise spanning more than 25 years throughout a cross-section of industry disciplines. She possesses a broad-based ‘tool kit’ of operations experience and management knowledge, with a genuine interest in and commitment to the delivery of business excellence and first-class customer service, support and solutions.

Her caring nature and outgoing personality readily builds credible and engaging rapport to foster new, and nurture existing, client relationships.

Jackie’s intrinsic ability “to make things happen” is integral to her success in working with the highest calibre of professionals. We are very lucky to have such a dynamic and engaging professional onboard at SUGP.

Contact us today

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What our CEO clients are saying

  • Jonathan has delivered tremendous value in a short period of time to my business. He has years of practical experience in the tools and frameworks that he coaches. This combined with his enthusiasm and commitment make him a valued long-term strategic partner.
    Lachy Gray
    Co-founder & Head of Product, Yarno
  • Jonathan and Scaling Up Advisers added real value to our company by quickly aligning our team toward a real agreed purpose and helped us to refine our long term goals. Critical for My Local Foodie he gave us the tools to uncover and focus on our imperative quarterly priorities to enable us to gain the momentum we need to grow.
    Glen Harris
    General Manager, My Local Foodie
  • Our team has never been more aligned and focused – after just one workshop with Jonathan
    Sam Aloschi
    Head of Site, Coles Retail Ready Operations Australia
  • Jonathan is forward-thinking, intrepid and has a willingness to take calculated risks. He has a bias toward thoughtful action. He is strategic yet tactical – he has a vision and is able to execute. He is decisive yet inclusive. In all situations, Jonathan has exceeded my expectations.
    Hon. Michael Yabsley
    Chairman, Australia Gulf Council, ex NSW Minister of State for State Development, Tourism & Corrective Services, ex Federal Treasurer of Liberal Party of Australia
  • In my career, I have dealt with and/or done business with a considerable number of persons … Many were ordinary, some were good, but only a few were truly excellent; Jonathan Herps is one of these few truly excellent people. He is a very enthusiastic, extremely articulate, numerate and truly dedicated professional. He is an excellent team player and a first rate business man of the highest standing.
    Chris Slims
    Former CEO of Aldar Properties and Naseej BSC
  • The secret to success is that there really are no secrets. However, there is certainly a framework and Jonathan has spent a lifetime studying just this. Not only can Jonathan help you build the right team, but he will also keep you honest on the journey from strategy to execution – ensuring you build healthy and repeatable rhythms to profitably scale your business. Along the way, he is sure to become an insightful colleague, an experienced ear and cohort you can depend on when you most need sage counsel. I’d cheerfully recommend his team to yours.”
    Andre Wyzenbeek
    Managing Director, John Morris Scientific
  • In every case, Jonathan met his Highness’ expectation of exemplary ethical behaviour and world-class business standards.
    Eyhab Jumean
    Chief Executive Officer, Abu Dhabi Capital and SBK Holdings
  • Jonathan is both grounded and visionary with an energy that provides those around him with inspiration and confidence. He has a naturally innovative “DNA” which is highly complementary to his strategic development capabilities. One can be assured of timely and well-rounded delivery from him together with superb relationship management skills.
    Nicola Pero
  • Jonathan is a regular speaker and panel participant in our conferences in the Middle East, Saudi Arabia and Asia. His inputs to these sessions are always highly intellectual, visionary and thought-provoking – which is no surprise that he is widely and highly respected within the industry.
    Saudin Dungog-Noddings
    Conferences Manager – Cityscape, IIR Middle East